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Pricing a house is one of the most important parts of the marketing process. You want to get as much for the property as you can, but if you set the price too high, you can turn away qualified buyers. Your real estate agent can tell you the selling price of homes comparable to yours. Pricing strategy depends on market conditions, and it is different in a buyers' market than it is in a sellers' market.

If your home is overpriced, the marketplace will reflect that to you. When a property fails to sell in a reasonable period of time, you and your real estate agent should have a frank discussion to determine whether too high a price tag is the reason. Your real estate agent will also be getting feedback from other agents who have shown your home.

Remember that price is only one factor. Consider ways you can make the property more attractive to show by handling needed repairs, improving curb appeal or making cosmetic improvements. Improve the condition of your home and you will improve its chances of selling.

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BJ Cole
John Hall and Associates
9366 East Raintree Drive, Suite 101
Scottsdale, AZ 85260
BJ Cole: (602) 510-7478
Fax: (480) 368-5140
bj@coleteam.net

Hello and welcome to the Valley of the Sun!! We want to be the first to congratulate you on your decision to locate here. Whether it is Scottsdale, Paradise Valley, northeast Phoenix, Carefree, Cave Creek, or elsewhere in the valley, we would love the opportunity to match you with the right home.

Our area of expertise is matching our clients with the homes of their desires. Our business relies greatly on Personal Referrals and Repeat Business which we could only achieve with great personal attention and outstanding customer service both during and after our clients' transactions.

B.J. has been a Realtor since 1987 and an Associate Broker with John Hall and Associates since 2000. She holds the ABR designation (Accredited Buyer's Representative) and as such will represent your best interests and work on your behalf. Her personable style puts clients at ease and her success at matching clients with the right home has won her innumerable personal referrals. BJ has had several awards over her career and was featured in Broker/Agent magazine for her exemplarily service.

If you are selling your home, B.J. has excellent marketing strategies and will get the highest possible price for your home as quickly as possible. You are paying her to handle the details and that is what B.J. excels in. Her negotiating skills are unsurpassed and she excels in personal service.

Chris has been an agent/appraiser for over 22 years specializing in exceptional homes and relocation assignments. He holds the CRP (Certified Relocation Professional) designation awarded by the Employee Relocation Council and the SRA designation for appraising awarded by the Appraisal Institute. With over seven thousand appraisals performed over his career, his knowledge of the market can be a great asset for pricing properties on the listing side and preventing major mistakes on the purchasing side of your transaction. While Chris will be acting strictly as your agent, you can rest assured that he has the added expertise you need given current market conditions. If you are relocating, his affiliation with the Employee Relocation council will be an additional asset. "I know that moving can be both exciting and extremely stressful and it is my job to make the process as easy and fun as it should be."

If you are in the market for an exceptional home, Chris has the experience and knowledge which is unsurpassed in the local market. In just the past ten years, he has valued over 1400 million dollar plus homes in north Scottsdale and over 500 million dollar plus homes in Paradise Valley. He has been involved in more multi-million dollar transactions on a monthly basis than most agents are involved with in any given year. While this may sound somewhat boastful, having this kind of knowledge and experience working for you can be an invaluable asset to you. Given today's market conditions, why take the chance? Chris has an extensive network of other agents, builders, and lenders. He has also built and renovated homes so he may pick up details in construction that others would miss. If you are in the market for an exceptional home, Chris would be like to represent you.

We both look forward to welcoming you to the Valley of the Sun and being the only Realtors you will ever need here.

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